Power Your Loyalty Ecosystem with Merit LMS

Drive engagement, reward behaviors, and build lasting customer relationships with our comprehensive loyalty management platform.

Trusted by organizations leading at scale

Product Overview

Loyalty infrastructure

that doesn't slow you down.

The LMS Engine handles billions of events so your team focuses on strategy, not infrastructure. API-first. Auditable. Modular.

merit.platform/lms/rules

Live

Rule Types

Earn Events

Tier Logic

Expiry Rules

Campaigns

Vouchers

TriggerTransaction Event

amount > $500

ConditionCheck Tier

tier = "Gold" OR "Plat"

ActionCredit Points

+500 pts (2× bonus)

99.99%Uptime SLA

< 50msAPI p95 latency

10B+Events per year

SOC 2Type II certified

Use Cases

Industries we support.

Common ways enterprises deploy Merit LMS across loyalty, rewards, and incentives — without tying the product to any single brand template.

Retail & E-commerce

Loyalty

Frequency & basket growth

Run points, tiers, vouchers, and gamified challenges across online + offline journeys. Measure uplift with unified reporting.

3.2×avg. basket size increase

Banking

Retention

Card engagement & retention

Incentivize spend, cross-sell, and digital adoption with configurable earn/burn rules and automated campaigns.

40%reduction in churn

Telecom

Engagement

Churn prevention mechanics

Use streaks, quests, and tier benefits to keep members active — with wallet + voucher tooling that fits mass scale.

2.8×engagement rate lift

Travel & Hospitality

Benefits

Tiered benefits & partnerships

Build tier progression, partner earn/burn, and benefit unlocks using one rules engine — keeping governance centralized.

68%redemption rate achieved

Core Capabilities

What LMS actually does.

A modular loyalty engine: define rules, run campaigns, issue rewards, and report outcomes — all on one ledger.

Logic

Rules Engine

Configure earn/burn logic, tier progression, expiry, and governance without rebuilding your stack. Visual rule builder — no code required.

Trigger

Transaction > $500

Condition

Tier = Gold or Platinum

Action

Credit 2× points

Intelligence

Clarity, speed,

Protection.

LMS's AI layer explains what's happening, speeds up campaign setup, and protects the program from abuse patterns.

PRO TIER

Fraud & Anomaly Detection

Flags unusual earn/burn patterns, rapid tier jumps, and abnormal redemptions to protect program economics.

ROADMAP

Predictive Insights

Pro-tier predictive analytics and program optimization, with room for tenant-specific models.

Tech Specs

Built For Developers.

LMS runs on an auditable ledger and exposes APIs + webhooks so it can plug into your existing stack, controls centralized.

API Surface

APIs for members, balances, transactions, rules, vouchers, tiers, and campaigns
Webhook / event model for real-time earn/burn, status, and campaign triggers
Web admin console for setup, approvals, and audit trails

issue-points.sh

# Issue loyalty points via API
curl -X POST \
https://api.merit.com/v1/points/issue \
-H "Authorization: Bearer sk_live_..."
-d '{
    "user_id": "usr_8923",
    "amount": 500,
    "multiplier": 2.0,
    "reason": "flight_dxb_lhr"
}'
# 200 OK {
  "points_issued": 1000,
  "new_balance": 15480,
  "tier": "Platinum"
}